Pronoun Chocolate Bar Announced to Own the Libs

Written By Evan Urquhart

We know the point isn’t to be consistent but… pronouns?

by Evan Urquhart

a person holding a white board on which is written in rainbow marker "Hello my pronouns are ------/------"

If there’s one thing everyone knows about anti-trans activists it’s that they love using pronouns to announce their identities. That’s why a new chocolate bar featuring pronouns on the wrapper, created by Daily Wire founder Jeremy Boreing to raise money off mocking Hershey’s Canada for having featured a trans woman in a chocolate ad, makes so much sense. Customers of the right wing chocolate can now proudly display their pronouns, choosing either SheHer or HeHim. The HeHim bars have nuts while the SheHer do not so, presumably, the chocolate assigns you a gender based on whether you like munching nuts or not. Creative approach!

Taking a swing at the newly-released Hershey's Her for She wrapper, he showcased two milk chocolate bars labemed HeHim and SheHer.

screenshot from Fox News

This innovation in pronoun usage was inspired by a campaign by Hershey’s Canada for International Women’s day in which one of the five actresses featured was trans. The campaign has provoked outrage among conservatives because it’s related to trans people.

Boreing's pushback against the ad campaign was one of many negative reactions to the video where trans woman Far Johnstone promotes a new female-themed wrapper honoring International Women's Day on March 8.

screenshot from Fox News

What happens if a man prefers smooth, nutless chocolate, or a woman likes the crunching of nuts between her teeth? What if one of the chocolate bars inadvertently receives the wrong wrapper, deceiving conservatives as to the gender of chocolate contained inside? Are pronouns a right wing thing now? We’ll be sure to update you if there are any developments in the biological science surrounding these bars.

Evan Urquhart

Evan Urquhart is a journalist whose work has appeared in Slate, Vanity Fair, the Atlantic, and many other outlets. He’s also transgender, and the creator of Assigned Media.

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