Anheuser-Busch Recommits to Violently Transphobic Customer Base

The beer giant has been persuaded by inchoate far right hatred of an innocent trans woman to place executives on leave and re-focus their advertising on sports and music.

by Evan Urquhart

The violent transmisogyny of the far right has won the hearts and minds of beer company executives, in a twist literally everyone could have seen coming from a mile off. According to the New York Times, executives for Anheuser-Busch sought to answer fears sparked by the violent rage of the Bud Light brand’s toxic fandom by stressing that they’d only worked with a trans woman that one time, and metaphorically promising never to do it again*. This comes after the executive responsible for the brand working with Mulvaney in the first place was placed on leave.

screenshot from the New York Times

No where in the Times’ coverage, or in the account of the call between Anheuser-Busch exects and analysts, was it mentioned that Dylan Mulvaney was completely blameless, or that opposition to her working with a beer company was based in irrational hatred of trans people, or that there is a moral imperative for good people to stand against hatred, come what may. No, this was about reassuring investors that Bud Light is a safe brand that responds to controversy by turning tail. Readers of the New York Times can rest easy, knowing that neither the paper nor the executives at Anheuser-Busch would dream of calling a spade a spade.

*When this sentence was first published, the word metaphorically was not included. We’re sorry to anyone who was misled by our hyperbole!